Rainbow Run 2015

posted in: News | 0

The Skylark Group are bringing the Rainbow Run back, Australia’s only fun run for Marriage Equality.  It is a completely not for profit event that we produce pro-bono, as we believe that we should all have the right to marry someone we love. Rainbow Run kicks this year’s Mardi Gras off with a healthy start with … Read More

Activating: Ben & Jerry’s Open Air Cinema Sponsorship

posted in: News | 0

This summer The Skylark Group will be activating the entire Ben & Jerry’s Openair Cinema sponsorship. Kalli Swaik, Ben & Jerry’s Brand Champion says, “We are thrilled to be working with The Skylark Group to bring our Openair Cinema sponsorship to life this year. Olivia demonstrates a deep passion and enthusiasm for the brand, and we … Read More

Gatorade ‘Beat The Heat’ & LeBron James

posted in: News | 0

In 2003 Gatorade passed up the opportunity to sponsor high school basketballer LeBron James  – which seemed like a careless error after rival Powerade signed him and he went on to win four NBA MVPs. In a recent game James cramped-out due to intense heat caused by a failing air conditioning system failure. The World’s top player … Read More

McKinsey & Company On: Is sports sponsorship worth it?

posted in: News | 0

Fantastic article from McKinsey & Company regarding a very topical and commonly asked question in Media; are sports sponsorship’s worth it? Essentially, Jeff Jacobs, Pallav Jain and Kishan Surana try to analyse how much value is generated from sponsoring large events such as the World Cup. Or the ROI of sponsoring sporting legends such as Lionel Messi or … Read More