ESSENCE \

On September 21 2014, world leaders around the globe arrived in New York for the historic Climate Summit.  On this day around the globe, a mobilisation of people gathered for the ‘People’s Climate March‘. In Australia the Ben & Jerry’s team organized the flagship event.

APPROACH \

The Skylark Group arranged staff and all the activation elements, travelling down with the Ben & Jerry’s Scoop Van from Sydney to Melbourne. We rallied with branded Polar Bears, and gave out free scoops to all supporters as a thank you for getting involved.

ACHIEVEMENTS \

B&JS Team 1

B&JS Polar 1

SBS 1 B&JS Web Update

  • Over 3000 scoops were given away in 4 hours!
  • Ben & Jerry’s Polar Bears were front and centre on SBS coverage, in addition to the national media coverage that was received.
  • “Thank you so much for your hard work on the day; the energy, support and passion you and the team brought for the brand and the cause, was truly legendary! “ – Kalli Swaik, Brand Champion, Ben & Jerry’s.

“Thanks  to Liv and her team! It really was an amazing day and great result “ . – Zoe Dawes – Assistant Brand Manager, Ben & Jerry’s

  • Client: Ben & Jerry's - Unilever
  • Skills Needed: Event co-ordination, Video, Photography,
  • Project Year: 2014
  • Website: www.benandjerry.com.au