On September 21 2014, world leaders around the globe arrived in New York for the historic Climate Summit. On this day around the globe, a mobilisation of people gathered for the ‘People’s Climate March‘. In Australia the Ben & Jerry’s team organized the flagship event.
The Skylark Group arranged staff and all the activation elements, travelling down with the Ben & Jerry’s Scoop Van from Sydney to Melbourne. We rallied with branded Polar Bears, and gave out free scoops to all supporters as a thank you for getting involved.
- Over 3000 scoops were given away in 4 hours!
- Ben & Jerry’s Polar Bears were front and centre on SBS coverage, in addition to the national media coverage that was received.
- “Thank you so much for your hard work on the day; the energy, support and passion you and the team brought for the brand and the cause, was truly legendary! “ – Kalli Swaik, Brand Champion, Ben & Jerry’s.
“Thanks to Liv and her team! It really was an amazing day and great result “ . – Zoe Dawes – Assistant Brand Manager, Ben & Jerry’s