ESSENCE \

We were engaged to produce a content piece comprising of shoppers looking for meal solutions, and showcase how hard it has become to navigate the aisle.

APPROACH \

The Skylark Group created a 2-minute VOX POPs content piece that demonstrated the confusion consumers faced whilst shopping for dinner solutions. We used 10 real people, in their real shopping environment and captured ‘off the cuff ‘ response. Through this we were able to demonstrate that this is in fact a reality that grocery buyers face daily.

ACHIEVEMENTS \

Turn around a high quality content piece with a 5-day lead-time.