Essence \

To bring to life the Unilever Homecare stand at the 2015 Sydney Bloggers Brunch, held at Centennial Parklands.  We were tasked to exhibit their products, stories and messaging in way that engaged key bloggers and showcased how the products helped mums to ‘lighten the load’.

Approach \

The Skylark Group engaged Bloggers throughout the event by encouraging participation in the ‘Dirt is Good’ Competition. An idea conceived by Skylark, Mums/Bloggers were required to “get a little dirty” as they dug for fake worms in our dirt pit. They were given 15 seconds to find as many worms as possible with the top 3 performers taking home some fantastic prizes. Every participant received a Unilever Homecare pack to help lighten the load at home.

In addition to the competition, The Skylark Group;

  • Managed all brand and product exposure
  • Organized and facilitated all bump in/ bump out elements
  • Ensured all key product messages were landed by the staff
  • Managed all necessary competition mechanics
  • Themed and styled the stand

Take a look at the team in action on the day:
Youtube.com – Omo & Jiff Bloggers Brunch

Unilever Home Care Bloggers Brunch November 2014 - YouTube

 

 

 

 

 

 

 

Achievements \

‘It was a pleasure to work with you again and your team. You all did an AMAZING job. Fantastic enthusiasm for the products plus your public speaking talents are next level’
Tessa Black – Brand Manager, Comfort, Jiff & Domestos
Unilever ANZ

  • Project Type: Blogger Event
  • Skills Needed: Video Production, Presenting, Event Management, Testimonial Gathering, Product Demo,
  • Brand: Unilever: Omo & Jiff
  • Project Year: 2015
  • Website: http://www.unilever.com.au/